Accomplished Marketing for Leaders

leadership development, training for managers

The aim of this 2-day leadership programme is to provide a comprehensive understanding and competence of productive marketing for managers.  Through collective innovative, creative decision making and problem solving, delegates will engage with contemporary techniques of performance management, associated change management; presentation and successful marketing activity.

Key Objectives

At the end of this event delegates will be able to:

  • provide a range of innovative options to support marketing decision making
  • review and determine current market segments; depth; share and potential
  • provide a marketing review; marketing plan initiation document; and business case for new product launch or sales revision
  • work collaboratively and as a team, acknowledging the critical benefits of joint working in marketing and sales.