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It's about
Client:
Success measure:
Honda UK
Profit increase of average 14% by
participating dealers compared with
non participating dealers.
It's about
partnership
7
We have worked with Honda since 2003,
when they identified that their dealer
network suffered from a number of problems
related to leadership - high staff turnover,
poor customer service, below par
profitability, etc. In partnership with Honda
we have developed and now deliver a three
year programme for all managers across the
UK dealer network called The Honda
Leadership Programme,
and this is now
rolling out internationally.
The programme comprises group coaching
with monitored action plans, telephone
mentoring, e-learning via a dedicated
website created and managed by Blue
Water, and a programme of conferences
and participant forums.
Objectives have focussed on improving
customer satisfaction measures and overall
dealership profitability. During this period
Honda's ranking has risen substantially in
the J D Power survey of customer
satisfaction within the UK.
In partnership with Blue Water we have created what I believe is an
industry leading programme for the development of our leaders.
Head of The Honda Institute
Case Study: Honda UK
success